AI-powered chatbots like ChatGPT are poised to revolutionise healthcare by becoming the new 'Dr. Google'. In these two short reports, we outline the perspectives of surveyed HCPs and consumers to uncover how such technology is perceived to be influencing the patient-HCP interaction. Both reports offer a top-level view of support opportunities in this digital space.
With GLP-1s creating increasingly dynamic social conversation, how do you separate the noise from the strategic signal? In this series of modular reports, we use Ipsos Synthesio’s proprietary Signals GenAI tool to decode millions of real-time social media conversations and transforms them into actionable intelligence for brands in the GLP-1 space.