Reveal the in-depth promotional landscape for disposable soft contact lenses in Japan and empower your business strategy for success. Obtain a clear view of ophthalmologists‘ prescribing behaviours and resonance of sales activities from major manufacturers, equipping you with the essential intelligence to fine tune your marketing approach and optimise resource allocation.
The EHA 2025 Congress showcased significant advancements in the field of multiple myeloma treatment. But which messages resonated most? By examining both clinical and engagement measures at the event, we offer a detailed road-map to optimise promotional conference activity and shape competitive strategies to influence future prescribing behaviour.
Ipsos’ MS Conference Assessment Monitors gather feedback and opinions from practicing neurologists who have attended key MS/neurology conferences. From booth engagement to symposia evaluation - and much more – our insights provide detailed visibility of what resonated with clinicians, what could be improved, and how your competitors’ activity was perceived in comparison.
Optimising engagement with your customers at healthcare industry conferences is paramount. This deck takes findings and recommendations from our Conference Research Assessment Monitors to highlight what works for physicians - and what doesn’t – and to provide guidance on enhancing your planning and ROI for future industry events.