REPORT: Understanding the PAH Market Landscape

Rare Diseases

Q1 2020 - Q1 2023

Markets: US, France, Germany, Italy , Spain, UK, Japan, Brazil, Argentina, Mexico, Columbia, Dominican Republic, Costa Rica and Guatemala

In 2024, the pulmonary arterial hypertension (PAH) treatment landscape experienced a significant advancement with the approval of a new medication class targeting the activin signalling pathway and the launch of the first single-tablet combination therapy containing both an ERA and PDE-5 inhibitor. These breakthroughs mark a new era of therapeutic possibilities - but they also raise questions about how physician prescribing behaviour may evolve in response.

Using historically tracked real-world data from Ipsos' Pulmonary Hypertension Therapy Monitor between 2020 and 2023, we provide a comprehensive view of treatment patterns in the years leading up to these pivotal changes. Multi-year trends in treatment regimens stratified by patient risk status and functional class highlights actual prescribing habits - a sound basis for any landscaping and predictive activities. These are further enriched by physician-reported drivers of prescription choice, allowing you to understand the motivations and unmet needs of your customer base.

Whether you're tracking early adoption of new therapies, planning a launch strategy, or modelling future market scenarios, this data provides the context and continuity needed to make informed decisions in the PAH space.

  • Benchmark the 'before' landscape to measure post-launch uptake and impact
  • Understand long-term treatment logic and prescribing inertia
  • Identify unmet needs and physician mindsets that shaped prior therapy choices
  • Anticipate where new entrants may displace or complement existing regimens
  • Assess physician awareness and perception of current and emerging treatments to enable targeted educational and marketing strategies

  • Insights based on four years of data from one consistent and robust data source
  • Physician-stated and real-world patient findings blended for a holistic market view
  • Curated by Ipsos' dedicated PAH experts
Example column chart showing regimen type given to patients of differing risk levels

Sample excerpt from report

  • 50 slides per regional level report
  • Data collection timeframe: Q1 2020 - Q1 2023
  • Data source: Ipsos PAH Therapy Monitor
  • Respondent type: HCPs, patient record forms
  • Regional level reports available: US (individual); JP (individual); EU4+UK aggregate (France, Germany, Italy, Spain, UK)*; LATAM aggregate (Brazil, Argentina, Mexico, Columbia)*; CENCA aggregate (Dominican Republic, Costa Rica and Guatemala)*
  • Consistent global data, large-scale datasets

* Includes country call outs for key metrics; enquire for individual region report

Speak to the team