REPORT: Social Listening And AI: The GLP-1 Conversation

Market Trends

July 2022 - To Date

Markets: Global; English Language

With GLP-1 medications hailing a healthcare revolution, and the consumerisation of their accessibility - notably for weight loss - it is no surprise they create increasingly dynamic social conversation. While such conversation provides invaluable, first-hand insight into the motivations and influences of today's healthcare consumer, how do you separate the noise from the strategic signal?

Ipsos Synthesio's proprietary Signals GenAI tool decodes millions of real-time social media conversations about GLP-1s and transforms them into actionable intelligence. In this series of modular reports, we break down the social chatter and what it means for brands in the GLP-1 space. Choose the specific module that aligns with your strategic priority or combine them for a more holistic view of the market narrative.

Whether complementing existing research or answering a standalone business question, this series is your essential guide to understanding the real-world GLP-1 discussion and harnessing the power of the consumer.

  • More Than Just Weight Loss: Monitor and respond to shifting reasons for taking GLP-1s and their place in people's everyday regime
  • Architects of the Narrative: Identify key voices shaping the market by mapping the roles of influencers, telehealth and peer support networks
  • The New Lexicon: Enable relatable communications by mastering new terminology and concepts, such as 'food noise' and 'microdosing'
  • What Sacrifices Are People Willing to Make? Acknowledge financial trade-offs being used to cover GLP-1 costs to inform value propositions
  • Redefining Success: Craft resonant messaging by uncovering additional victories outside of weight loss that matter to users
  • The Counter-Narrative and Ongoing Challenges: Pinpoint ongoing real-world frustrations and unmet needs to facilitate future business decisions

  • Insights derived from 9M+ GLP-1 related social media and forum posts
  • AI-enabled consumer intelligence platform leader, Synthesio
  • Curated by Ipsos' dedicated GLP-1 experts
Example chart showing the volume of mentions of the term ‘microdosing’ on social media over time

Sample excerpt from report

  • 10-15 slides per module
  • Data collection timeframe: July 2022 onwards; topic dependent
  • Data source for report: Ipsos Synthesio Signals GenAI - GLP-1 dashboard
  • Respondent type: Consumers, patients, health influencers
  • Regions shown: Aggregate of English-language social media posts from any global region
  • Consistent global data, large-scale datasets
Speak to the team