Awareness of obesity as a global health crisis continues to grow and the commercial landscape for obesity treatments is undergoing unprecedented transformation. Findings from Ipsos' Global Perceptions of Obesity Study - publicly released on World Obesity Day 2026 - provides important societal insights and understanding of the human experience of living with obesity, alongside comparative analysis of those not living with the condition. But critical commercial intelligence remains exclusive - this includes complete US market data and granular demographic breakdowns essential for strategic decision-making.
Through a comprehensive survey of 15,500 adults across 15 countries, including 1,000 US respondents, Ipsos delivers actionable commercial insights that go beyond publicly available findings by analysing data across several demographics of your choice, e.g., people using GLP-1s, people overweight, high vs low income, ethnicity.
Purchase of the full series provides complete commercial intelligence across all markets and demographics, while individual modules allow targeted focus on your highest-priority strategic questions. The US report stands alone as a comprehensive market analysis with no data released publicly — a crucial tool for North American strategy.
- Healthcare System Dynamics & Access Barriers: Understand why people living with obesity avoid medical consultation and identify segments most likely to seek HCP care
- GLP-1 Market Penetration: Strategic insights on awareness, usage, and growth potential for breakthrough therapies, including complete US market analysis — exclusive data
- Demographic Deep Dives & Country Reports: Granular segmentation by age, gender, BMI, and individual country reports unavailable in public data
- Individual country reports and demographic breakdowns beyond public averages
- Complete US market data with zero public disclosure
- Expert curation by Ipsos' dedicated obesity and cardiometabolic specialists
- Bespoke subscription option: get in touch to discuss an entirely bespoke report & subscription package that meets your exact strategic need in this area
- Out of Pocket Insights: Critical intelligence on out-of-pocket spending behaviours and price sensitivity across weight loss and other therapeutic areas — click here to find out more
Sample excerpt from report
- Report length dependent on module
- Data collection timeframe: Dec 2025 - Jan 2026
- Data source for report: Ipsos Global Perceptions of Obesity Study
- Respondent type: Adults living with obesity and not living with obesity (allows for comparisons)
- Regions shown: Individual region or aggregate available
- Consistent global data, large-scale datasets